York Ford

The Ford Fiesta, which launched in the U.S. just this year, has been tooling around European roads now, since 2008. So our noses can't get too bent out of shape to learn that Ford is launching a special edition Fiesta in Europe to invigorate the public's interest.

To distinguish the new 2012 Ford Fiesta Sport Special Edition from the standard Fiesta, Ford has infused the Euro-bound variant...

"Ford has been engaging in unprecedented dialogues with consumers." And this is why the American auto maker has posted incredible sales numbers for 2009 and 2010.

Social Media - engaging in an open dialogue with your customers via websites like Twitter and Facebook, is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field...